http://www.informaworld.com/smpp/title~content=t713704530~db=all informaworld: articles recently published in Journal of Marketing Communications Routledge Articles recently published in Journal of Marketing Communications RSS feed of the most recently published articles of Journal of Marketing Communications 2009-12-01 undefined Journal of Marketing Communications 1352-7266 weekly 1 2009-12-01T00:00+00:00 Multinational corporate website strategies and influencing factors: A comparison of US and Korean corporate websites http://www.informaworld.com/smpp/content~content=a917015057~db=all~jumptype=rss Huh, Jisu Shin, Wonsun 15 5 287 310 IMC: Has anything really changed? A new perspective on an old definition http://www.informaworld.com/smpp/content~content=a917015130~db=all~jumptype=rss Moffatt, Jennifer Luck, Edwina 15 5 311 325 An exploration of the standardization of targeting strategies and the use of promotional disciplines on the web: A cross-national study http://www.informaworld.com/smpp/content~content=a917014853~db=all~jumptype=rss Chang, Yuhmiin 15 5 327 343 MNE executive insights into international advertising programme standardisation http://www.informaworld.com/smpp/content~content=a917014927~db=all~jumptype=rss Chigovanyika, T. Gupta, S. Pickton, D. Melewar, T. C. 15 5 345 365 The Encyclopaedic Dictionary of Marketing http://www.informaworld.com/smpp/content~content=a917014922~db=all~jumptype=rss Eagle, Lynne 15 5 367 368 Journal of Marketing Communications http://www.informaworld.com/smpp/content~content=a917014847~db=all~jumptype=rss 15 5 374 375 Fly-posting: An exploration of a 'controversial' medium http://www.informaworld.com/smpp/content~content=a914720488~db=all~jumptype=rss Nevill, Iain Black, Iain R. 15 4 209 226 Effects beyond click-through: Incidental exposure to web advertising http://www.informaworld.com/smpp/content~content=a914720744~db=all~jumptype=rss Yoo, Chan Yun 15 4 227 246 Getting past the trash bin: Attribution about envelope message, envelope characteristics, and intention to open direct mail http://www.informaworld.com/smpp/content~content=a914720840~db=all~jumptype=rss Paswan, Audhesh Amos, Clinton 15 4 247 265 Mobile advertising: The influence of emotional attachment to mobile devices on consumer receptiveness http://www.informaworld.com/smpp/content~content=a914720588~db=all~jumptype=rss Kolsaker, Ailsa Drakatos, Nikolaos 15 4 267 280 Book Review http://www.informaworld.com/smpp/content~content=a914720961~db=all~jumptype=rss Lloyd, Jenny 15 4 281 282 Journal of Marketing Communications http://www.informaworld.com/smpp/content~content=a914720582~db=all~jumptype=rss 15 4 283 284 Journal of Marketing Communications http://www.informaworld.com/smpp/content~content=a914720967~db=all~jumptype=rss 15 4 285 286 The evolution of IMC: IMC in a customer-driven marketplace http://www.informaworld.com/smpp/content~content=a912722672~db=all~jumptype=rss Schultz, Don E. Patti, Charles H. 15 2 75 84 Integrated marketing communications: From media channels to digital connectivity http://www.informaworld.com/smpp/content~content=a912723262~db=all~jumptype=rss Mulhern, Frank 15 2 85 101 Integrated marketing communications measurement and evaluation http://www.informaworld.com/smpp/content~content=a912723763~db=all~jumptype=rss Ewing, Michael T. 15 2 103 117 Apples, oranges and fruit salad: A Delphi study of the IMC educational mix http://www.informaworld.com/smpp/content~content=a912723648~db=all~jumptype=rss Kerr, Gayle 15 2 119 137 Building strong brands in a modern marketing communications environment http://www.informaworld.com/smpp/content~content=a912723329~db=all~jumptype=rss Keller, Kevin Lane 15 2 139 155 The primacy of the consumer in IMC: Espousing a personalist view and ethical implications http://www.informaworld.com/smpp/content~content=a912723035~db=all~jumptype=rss Kliatchko, Jerry G. 15 2 157 177 Rethinking marketing communication: From integrated marketing communication to relationship communication http://www.informaworld.com/smpp/content~content=a912723158~db=all~jumptype=rss Grönroos, Christian Finne, Åke 15 2 179 195 IMC: New horizon/false dawn for a marketplace in turmoil? http://www.informaworld.com/smpp/content~content=a912722832~db=all~jumptype=rss Schultz, Don E. Kitchen, Philip J. 15 2 197 204 Journal of Marketing Communications :Special Issue on New Advertising Formats http://www.informaworld.com/smpp/content~content=a912722609~db=all~jumptype=rss 15 2 205 206 Journal of Marketing Communications :Special Issue on Cross-Media and Cross-Tool Effects http://www.informaworld.com/smpp/content~content=a912722798~db=all~jumptype=rss 15 2 207 208 Corporate identity and consumer marketing: A process model and research agenda http://www.informaworld.com/smpp/content~content=a908653316~db=all~jumptype=rss He, Hong-Wei Mukherjee, Avinandan 15 1 1 16 Improving incongruent sponsorships through articulation of the sponsorship and audience participation http://www.informaworld.com/smpp/content~content=a908655819~db=all~jumptype=rss Henkel, Sven Tomczak, Torsten Wentzel, Daniel Coppetti, Caspar 15 1 17 34 Theory construction and data analysis in marketing communication: A facet analytical approach http://www.informaworld.com/smpp/content~content=a908649800~db=all~jumptype=rss Amar, Reuven Cohen, Erik H. Hornik, Jacob 15 1 35 54 Mining for mindsets: The conceptual anatomy of a successful crisis communication strategy in mining http://www.informaworld.com/smpp/content~content=a908659854~db=all~jumptype=rss Charlebois, Sylvain Elliott, Greg 15 1 55 71 Call for papers http://www.informaworld.com/smpp/content~content=a908649368~db=all~jumptype=rss 15 1 73 74 Defining the gap between research and practice in public relations programme evaluation - towards a new research agenda http://www.informaworld.com/smpp/content~content=a905018374~db=all~jumptype=rss Gregory, Anne Watson, Tom 14 5 337 350 Marketing sustainability: Use of information sources and degrees of voluntary simplicity http://www.informaworld.com/smpp/content~content=a904988135~db=all~jumptype=rss McMorland, Leigh-Ann Young, William Hwang, Kumju Alevizou, Panayiota McDonald, Seonaidh Oates, Caroline 14 5 351 365 Receptivity to advertising messages and desired shopping values http://www.informaworld.com/smpp/content~content=a904996580~db=all~jumptype=rss Kim, Youn-Kyung Kim, Hye-Young 14 5 367 385 Sport sponsorship, team support and purchase intentions http://www.informaworld.com/smpp/content~content=a905005235~db=all~jumptype=rss Westerbeek, Hans Graetz, Brian Smith, Aaron 14 5 387 404 Controversial advertising http://www.informaworld.com/smpp/content~content=a795096430~db=all~jumptype=rss Erdogan, B. Zafer 14 4 247 248 Exploring consumer reactions to incongruent mild disgust appeals http://www.informaworld.com/smpp/content~content=a795098181~db=all~jumptype=rss Dens, Nathalie De Pelsmacker, Patrick Janssens, Wim 14 4 249 269 The influence of advertising context on perceptions of offense http://www.informaworld.com/smpp/content~content=a795097919~db=all~jumptype=rss Haley, Eric Christy, Timothy P. 14 4 271 291 Controversial advertisement executions and involvement on elaborative processing and comprehension http://www.informaworld.com/smpp/content~content=a795096281~db=all~jumptype=rss Mott-Stenerson, Beth Huhmann, Bruce A. 14 4 293 313 The role of advertiser motives in consumer evaluations of 'responsibility' messages from the alcohol industry http://www.informaworld.com/smpp/content~content=a795097051~db=all~jumptype=rss Newell, S. J. McCardle, M. Atkin, J. L. 14 4 315 335 Predictors for internet usage of teenagers in the United States: A multivariate analysis http://www.informaworld.com/smpp/content~content=a793178655~db=all~jumptype=rss Steffes-Hansen, Sara Tsao, James C. 14 3 171 191 Organising IMC roles and functions in the business-to-business network environment http://www.informaworld.com/smpp/content~content=a793181724~db=all~jumptype=rss Hall, Linda Wickham, Mark 14 3 193 206 Word of mouth as a promotional tool for turbulent markets http://www.informaworld.com/smpp/content~content=a793148133~db=all~jumptype=rss Mason, Roger B. 14 3 207 224 The role of disclosure in organized word-of-mouth marketing programs http://www.informaworld.com/smpp/content~content=a793183166~db=all~jumptype=rss Carl, Walter J. 14 3 225 241 Book review http://www.informaworld.com/smpp/content~content=a793177817~db=all~jumptype=rss 14 3 243 245 Guest Editorial: Communicating Corporate Social Responsibility http://www.informaworld.com/smpp/content~content=a791583593~db=all~jumptype=rss Podnar, Klement 14 2 75 81 Value orientations and consumer expectations of Corporate Social Responsibility http://www.informaworld.com/smpp/content~content=a791583408~db=all~jumptype=rss Jančič, Zlatko Lah, Marko Golob, Urša 14 2 83 96 The 'Catch 22' of communicating CSR: Findings from a Danish study http://www.informaworld.com/smpp/content~content=a791583482~db=all~jumptype=rss Nielsen, Kasper Ulf Schultz, Majken Morsing, Mette 14 2 97 111 Do different industries report Corporate Social Responsibility differently? An investigation through the lens of stakeholder theory http://www.informaworld.com/smpp/content~content=a791583617~db=all~jumptype=rss Coughlan, Joseph Sweeney, Lorraine 14 2 113 124 Corporate Social Responsibility website representations: A longitudinal study of internal and external self-presentations http://www.informaworld.com/smpp/content~content=a791583528~db=all~jumptype=rss Erlandson, Jill Basil, Debra Z. 14 2 125 137 Online communication of Corporate Environmental Citizenship: A study of New Zealand's electricity and gas retailers http://www.informaworld.com/smpp/content~content=a791583701~db=all~jumptype=rss Insch, Andrea 14 2 139 153 A framework of Corporate Social Responsibility for advertising accountability: The case of Australian government advertising campaign http://www.informaworld.com/smpp/content~content=a791583316~db=all~jumptype=rss Johnston, Kim Kerr, Gayle Beatson, Amanda 14 2 155 169 Visual Metaphor in Advertising: Is the Persuasive Effect Attributable to Visual Argumentation or Metaphorical Rhetoric? http://www.informaworld.com/smpp/content~content=a788566447~db=all~jumptype=rss Jeong, Se-Hoon 14 1 59 73