http://www.informaworld.com/smpp/title~content=t713846174~db=all informaworld: articles recently published in Social Marketing Quarterly Routledge Articles recently published in Social Marketing Quarterly RSS feed of the most recently published articles of Social Marketing Quarterly 2009-12-01 undefined Social Marketing Quarterly 1524-5004 weekly 1 2009-12-01T00:00+00:00 Designing and Testing a Shaken Baby Syndrome Prevention Program - The Period of PURPLE Crying: Keeping Babies Safe in North Carolina http://www.informaworld.com/smpp/content~content=a916996342~db=all~jumptype=rss Nocera, Maryalice Dougall, Elizabeth K. Sullivan, Kelly Barr, Marilyn Murphy, Robert A. Barr, Ronald G. Zolotor, Adam J. Hennink-Kaminski, Heidi J. Runyan, Desmond K. 15 4 2 24 Myths, Mysteries, and Monsters: When Shaken Babies Make the News http://www.informaworld.com/smpp/content~content=a916997548~db=all~jumptype=rss Hennink-Kaminski, Heidi J. Dougall, Elizabeth K. 15 4 25 48 Tailoring Hospital Education Materials for The Period of PURPLE Crying: Keeping Babies Safe in North Carolina Media Campaign http://www.informaworld.com/smpp/content~content=a916998023~db=all~jumptype=rss Hennink-Kaminski, Heidi J. Dougall, Elizabeth K. 15 4 49 64 Exploring the Influence of the VERB™ Brand Using a Brand Equity Framework http://www.informaworld.com/smpp/content~content=a916997644~db=all~jumptype=rss Huhman, Marian Wang, Yu-Chung L. Das, Barnali Potter, Lance D. Price, Simani M. 15 4 66 82 California-Mexico Collaborations on Social Marketing Campaigns Targeting Mexican Immigrants http://www.informaworld.com/smpp/content~content=a916995893~db=all~jumptype=rss Ojeda, Victoria D. Estrada, Pamela Hiller, Sarah P. 15 4 83 97 Social Marketing Approach to a Successful Oral Cancer Case-Finding Pilot http://www.informaworld.com/smpp/content~content=a916997829~db=all~jumptype=rss Hiom, Sara Russell, Rebecca Howe, Debora Archer, Anne Lowry, Ray 15 4 99 110 Role of Relationship Management and Value Co-Creation in Social Marketing http://www.informaworld.com/smpp/content~content=a916996417~db=all~jumptype=rss Desai, Darshan 15 4 112 125 What Is So Special About Social Marketing? I Mean, Really http://www.informaworld.com/smpp/content~content=a916997874~db=all~jumptype=rss Smith, Bill Schneider, Katharine H. 15 4 127 133 Ending Poverty: “What's Social Marketing Got to Do With It?” http://www.informaworld.com/smpp/content~content=a916997807~db=all~jumptype=rss Kotler, Philip Lee, Nancy R. 15 4 134 140 Can Environmental Promotion Backfire? Evidence From the Vehicle Market http://www.informaworld.com/smpp/content~content=a914065092~db=all~jumptype=rss Teisl, Mario F. Noblet, Caroline L. Rubin, Jonathan 15 3 2 32 Strategic Social Marketing in Canada: Ten Phases to Planning and Implementing Cancer Prevention and Cancer Screening Campaigns http://www.informaworld.com/smpp/content~content=a914061504~db=all~jumptype=rss Desmarais, Kendra Dooley, Jennifer Allyson Jones, Sandra C. 15 3 33 48 The Shoreline Project for Street Drinkers: Designing and Running a Supported Housing Project for the “Unhousable” http://www.informaworld.com/smpp/content~content=a914064978~db=all~jumptype=rss James, Steve Skinner, Heather 15 3 49 66 Applying Social Marketing in the Development of a Volunteer Program http://www.informaworld.com/smpp/content~content=a914061718~db=all~jumptype=rss Boehm, Amnon 15 3 67 84 “Get Firefighters Moving”: Marketing a Physical Fitness Intervention to Reduce Sudden Cardiac Death Risk in Full-Time Firefighters http://www.informaworld.com/smpp/content~content=a914061784~db=all~jumptype=rss Staley, John A. 15 3 85 99 Exploring Perceived Enablers and Barriers to Social Marketing Use in Public Health Nursing http://www.informaworld.com/smpp/content~content=a914077160~db=all~jumptype=rss Knibbs, Kristin Stamler, Lynnette Leeseberg 15 3 100 112 Implementing a Community-Based Social Marketing Program to Increase Recycling http://www.informaworld.com/smpp/content~content=a914062089~db=all~jumptype=rss Haldeman, Tracey Turner, Jeanine Warisse 15 3 114 127 Social Marketing Education: The Beat Goes On http://www.informaworld.com/smpp/content~content=a914061974~db=all~jumptype=rss Kelly, Kathleen 15 3 129 141 The Change We Need: New Ways of Thinking About Social Issues http://www.informaworld.com/smpp/content~content=a914064751~db=all~jumptype=rss Lefebvre, R. Craig 15 3 142 144 Introduction http://www.informaworld.com/smpp/content~content=a911441952~db=all~jumptype=rss Merritt, Rowena Truss, Aiden 15 2 2 4 Where Are All the Products? Are We Really Doing Social Marketing or Are We Doing Social Sales? http://www.informaworld.com/smpp/content~content=a911441329~db=all~jumptype=rss Merritt, Rowena Christopoulos, Alex Thorpe, Allison 15 2 5 13 Developing World-Class Social Marketing Standards: A Step in the Right Direction for a More Socially Responsible Marketing Profession http://www.informaworld.com/smpp/content~content=a911441361~db=all~jumptype=rss Fourali, Chahid 15 2 14 24 Household Waste Recycling Behavior: A Market Segmentation Model http://www.informaworld.com/smpp/content~content=a911440402~db=all~jumptype=rss Jesson, Jill 15 2 25 38 GO Men's Health Program http://www.informaworld.com/smpp/content~content=a911441297~db=all~jumptype=rss Nygaard, Anna Atherton, Matthew Burton, Amanda 15 2 39 47 Introduction http://www.informaworld.com/smpp/content~content=a911440636~db=all~jumptype=rss 15 2 49 49 Effective Communication Only Part of the Strategy Needed to Promote Help-Seeking of Young People With Mental Health Problems http://www.informaworld.com/smpp/content~content=a911442218~db=all~jumptype=rss Phillipson, Lyn Jones, Sandra C. Wiese, Elizabeth 15 2 50 62 Communication About Organ Donation Intentions: Formative Research for a Social Marketing Program Targeting Families http://www.informaworld.com/smpp/content~content=a911441256~db=all~jumptype=rss Andrews, Kelly L. Reis, Samantha L. Jones, Sandra C. 15 2 63 73 Defining a Process for Segmenting the General Practitioner Market for Rural Practice Recruitment http://www.informaworld.com/smpp/content~content=a911440763~db=all~jumptype=rss Kulik, Carol T. Hemphill, Elizabeth 15 2 74 91 Product Evaluation in a Social Marketing and Community Development Context: A Case Study and Initial Report http://www.informaworld.com/smpp/content~content=a911442030~db=all~jumptype=rss Hill, Anne Hill, Railton Moore, Susan 15 2 92 104 What if Your Organization Couldn't Care Less About Social Marketing? http://www.informaworld.com/smpp/content~content=a911441315~db=all~jumptype=rss Lagarde, François 15 2 105 108 Integration of Social Marketing Elements in the Design of a Physical Activity Program for Preschoolers http://www.informaworld.com/smpp/content~content=a908920599~db=all~jumptype=rss Kennedy, Catherine Davies, Patricia Anderson, Jennifer Bellows, Laura 15 1 2 21 Childhood Obesity Prevention in South Africa: Media, Social Influences, and Social Marketing Opportunities http://www.informaworld.com/smpp/content~content=a908924536~db=all~jumptype=rss Lambert, Estelle V. Steyn, Nelia Draper, Catherine Villiers, Anniza de Lynch, Christina Blitstein, Jonathan Evans, W. Douglas 15 1 22 48 Analysis of Public Service Announcements on National Television, 2001-2006 http://www.informaworld.com/smpp/content~content=a908925546~db=all~jumptype=rss Snyder, Leslie B. Nadorff, P. Gayle Fuhrel-Forbis, Andrea 15 1 49 69 Developing and Launching the Government Social Franchise Model of Reproductive Health Care Service Delivery in Vietnam http://www.informaworld.com/smpp/content~content=a908919622~db=all~jumptype=rss Dinh, Nhuan Hang, Nguyen Alden, Dana L. Ngo, Anh D. 15 1 71 89 An Interview With Robert Donovan http://www.informaworld.com/smpp/content~content=a908923522~db=all~jumptype=rss Schwartz, Beverly 15 1 91 96 The Power of the Product P, or Why Toothpaste Is So Important to Behavior Change http://www.informaworld.com/smpp/content~content=a908925876~db=all~jumptype=rss Smith, Bill 15 1 98 106 Separating Products and Behaviors http://www.informaworld.com/smpp/content~content=a908931784~db=all~jumptype=rss Rothschild, Michael L. 15 1 107 110 Correction to: “A Case Study in Applied Social Marketing: Developing an Occupational Safety and Health Product” http://www.informaworld.com/smpp/content~content=a908937292~db=all~jumptype=rss 15 1 111 111 Editors' Introduction: New Directions in Health Communication, Marketing, and Media http://www.informaworld.com/smpp/content~content=a912979211~db=all~jumptype=rss Kreps, Gary L. Snyder, Leslie B. 15 1 1 6 New Communication Channels: Changing the Nature of Customer Engagement http://www.informaworld.com/smpp/content~content=a912976335~db=all~jumptype=rss Daniel, Katherine Lyon Bernhardt, Jay M. Mays, Darren Eroğlu, Doğan 15 1 7 15 Cancer Information Seeking Among Black and White Adults: Results From the 2003 and 2005 Health Information National Trends Surveys http://www.informaworld.com/smpp/content~content=a912977316~db=all~jumptype=rss Ye, Jiali Xu, Zhiheng Adesunloye, Bamidele 15 1 16 29 TXTING4HEALTH: The Role of the Mobile Channel in the Health Care Industry and in the Sphere of Public Health http://www.informaworld.com/smpp/content~content=a912981158~db=all~jumptype=rss Holmen, Eric 15 1 30 35 Using Framing Theory to Unite the Field of Injury and Violence Prevention and Response: Adding Power to Our Voices http://www.informaworld.com/smpp/content~content=a912978531~db=all~jumptype=rss Milne, Joanne Austin, Lucinda Mitchko, Jane Freeman, Carol Kirby, Susan 15 1 36 54 Content Analysis of Internet Marketing Strategies: How Pharmaceutical Companies Communicate About Contraceptives With Consumers Online http://www.informaworld.com/smpp/content~content=a912976750~db=all~jumptype=rss Ledford, Christy J. W. 15 1 55 71 Town Hall Meetings: Implementing The Surgeon General's Call to Action To Prevent and Reduce Underage Drinking http://www.informaworld.com/smpp/content~content=a912979023~db=all~jumptype=rss Ensley, Gwyndolyn 15 1 72 79 Piloting EX, a Social Marketing Campaign to Prompt Smoking Cessation http://www.informaworld.com/smpp/content~content=a912978464~db=all~jumptype=rss McCausland, Kristen L. Allen, Jane A. Duke, Jennifer C. Xiao, Haijun Asche, Eric T. Costantino, Jeffrey C. Vallone, Donna M. 15 1 80 101 Information Needs and Self-Efficacy: Internet Use by Women With Breast Cancer http://www.informaworld.com/smpp/content~content=a912975955~db=all~jumptype=rss Arroyo, Barbara Tillinghast, Diana Stover 15 1 102 117 Findings From Exploratory and Materials Testing Focus Groups With Korean American Parents Regarding Preteen Vaccination and the 11- and 12-Year-Old Checkup http://www.informaworld.com/smpp/content~content=a912979318~db=all~jumptype=rss Inokuchi, Derek Ramakrishnan, Aparna Sapsis, Karena F. Friedman, Allison L. 15 1 118 135 Marketing Fruit and Vegetable Intake With Interactive Games on the Internet http://www.informaworld.com/smpp/content~content=a912978818~db=all~jumptype=rss Liu, Xia Edwards, Erika J. Dunn, Andrea L. Kane, Ilima L. Buller, Mary K. Buller, David B. 15 1 136 154 Use of Health Communication and Social Marketing Principles in Planning Occupational Safety and Health Interventions http://www.informaworld.com/smpp/content~content=a906303677~db=all~jumptype=rss Sublet, Virginia H. Lum, Max R. 14 4 45 70 Using Community-Based Prevention Marketing to Improve Farm Worker Safety http://www.informaworld.com/smpp/content~content=a906304003~db=all~jumptype=rss McDermott, Robert J. Moreno, Tirso Tovar, Antonio Contreras, Ricardo B. Lind, Jason D. Ibrahimou, Boubakari Zhu, Yiliang Baldwin, Julie A. Bryant, Carol A. Monaghan, Paul F. 14 4 71 87