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Social Marketing Quarterly, Volume 11 Issue 2 2005

Journal of the AED
ISSN: 1539-4093 (electronic) 1524-5004 (paper)
Publication Frequency: 4 issues per year
Publisher: Routledge
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APPLICATIONS
Social Marketing Applied to Economic Reforms
Alan R. Andreasen; Benjamin Herzberg
Pages 3 – 17
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Impact of the California Project LEAN School Board Member Social Marketing Campaign
ROBERT J. McDERMOTT;  Victoria Berends;  KELLI R. McCORMACK BROWN;  Peggy Agron;  Karen M. Black; Seraphine Pitt Barnes
Pages 18 – 40
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Warning Signals, Wind Speeds and What Next: A Pilot Project for Disaster Preparedness among Residents of Central Vietnam's Lagoons
Jyotika Ramaprasad
Pages 41 – 53
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CASE STUDIES
Effective Social Marketing to Promote a Campus-Based Physical Activity Intervention: Students' Perspectives
Patricia Tucker; Jennifer D. Irwin
Pages 55 – 57
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The Concept of Commitment as a Basis for Social Marketing Efforts: Conversion Model as a Case
Ulf Hjelmar
Pages 58 – 63
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SOCIAL MARKETING RESOURCES
Social Marketing Resources
Pages 64 – 66
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LOOKING AHEAD
Meetings and Conferences and Position Announcements
CONFERENCES OF INTEREST
Pages 67 – 70
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NOTES FROM THE FIELD
Rent a German: Marketing, Imagination, and Service
Bill Smith
Pages 71 – 74
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