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Social Marketing Quarterly, Volume 14 Issue 3 2008

Journal of the AED
ISSN: 1539-4093 (electronic) 1524-5004 (paper)
Publication Frequency: 4 issues per year
Publisher: Routledge
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Special Section: The Heart Truth Campaign
Introduction
Page 2
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The Heart Truth: Using the Power of Branding and Social Marketing to Increase Awareness of Heart Disease in Women
Terry Long;  Ann M. Taubenheim;  Jennifer Wayman;  Sarah Temple; Beth Ann Ruoff
Pages 3 – 29
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The Heart Truth: Applying Formative Research to Build a National Women's Heart Health Movement
Jennifer Wayman;  Sarah Temple;  Ann M. Taubenheim; Terry Long
Pages 30 – 39
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Creating a Women and Heart Disease Brand: The Heart Truth Campaign's Red Dress
Jennifer Wayman;  Terry Long;  Beth Ann Ruoff;  Sarah Temple; Ann M. Taubenheim
Pages 40 – 57
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Using Social Media and Internet Marketing to Reach Women with The Heart Truth
Ann M. Taubenheim;  Terry Long;  Eileen C. Smith;  Dan Jeffers;  Jennifer Wayman; Sarah Temple
Pages 58 – 67
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Alliance Building: Mobilizing Partners to Share The Heart Truth with American Women
Sarah Temple;  Terry Long;  Jennifer Wayman;  Ann M. Taubenheim; Jennifer Patterson
Pages 68 – 79
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Practitioners Talk Turkey: The Heart Truth Team's 10 Top Insights into What Makes a Campaign Work
Terry Long;  Ann M. Taubenheim;  Jennifer Wayman; Sarah Temple
Pages 80 – 83
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APPLICATIONS
Impact of Health Communication Campaigns on Health Behaviors in Singapore
Kavita Karan
Pages 85 – 108
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The Saathiya Trusted Partner Program in India: Meeting Young Couples' Reproductive Health Needs
Gael O'Sullivan
Pages 109 – 120
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Special Section: Proceedings and Lessons from the PSP-One “Social Marketing for Health in the Developing World” e-Conference
Introduction
Françoise Armand
Pages 122 – 125
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Proceedings
Françoise Armand
Pages 126 – 134
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Bridging the Digital Divide: Connecting Social Marketers Globally
Neha Suchak; Doug Eisengrein
Pages 135 – 138
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Conclusions and the Way Forward
Françoise Armand
Pages 139 – 141
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SOCIAL MARKETER 2 SOCIAL MARKETER
An Interview with Eric Young
Beverly Schwartz
Pages 143 – 147
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NOTES FROM THE FIELD
Perspectives on Behavior Change
Bill Smith
Pages 148 – 151
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