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Journal of Strategic Marketing, Volume 17 Issue 3 & 4 2009

Strategic Sales and Strategic Marketing

Increasing to 7 issues in 2010
ISSN: 1466-4488 (electronic) 0965-254X (paper)
Publication Frequency: 6 issues per year
Publisher: Routledge
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Guest Editorial
Special issue: strategic sales and strategic marketing
Nikala Lane
Pages 189 – 190
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Papers
Searching for strategy in sales
Nikala Lane
Pages 191 – 197
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Strategic alignment for sales organization transformation
Raymond W. LaForge;  Thomas N. Ingram; David W. Cravens
Pages 199 – 219
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Developing a strategic framework of key account performance
Eli Jones;  Keith A. Richards;  Diane Halstead; Frank Q. Fu
Pages 221 – 235
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The implications of lean operations for sales strategy: from sales-force to marketing-force
Niall Piercy; Nick Rich
Pages 237 – 255
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An enterprise-wide strategic stakeholder approach to sales ethics
Linda Ferrell; O. C. Ferrell
Pages 257 – 270
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Strategic sales organizations: transformation challenges and facilitators within the sales–marketing interface
Avinash Malshe
Pages 271 – 289
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Collaboration between sales and marketing, market orientation and business performance in business-to-business organisations
Kenneth Le Meunier-FitzHugh; Nikala Lane
Pages 291 – 306
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Strategizing the sales organization
Nikala Lane; Nigel Piercy
Pages 307 – 322
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