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Volume 14 Issue 2

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Social Marketing Quarterly, Volume 14 Issue 2 2008

Journal of the AED

ISSN: 1539-4093 (electronic) 1524-5004 (paper)

Publication Frequency: 4 issues per year

Subject: Business & Management;

Publisher: Routledge

Issue Purchase: US$67.38 - buy now buy now

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APPLICATIONS
	Understanding Health Behavior: An Integrated Model for Social Marketers Magdalena Cismaru; Anne M. Lavack; Heather Hadjistavropoulos; Kim D. Dorsch Pages 2 – 32 Abstract \| References \| Full Text PDF \| Full Text HTML \| Request Permissions Related Articles	buy now
	The Influence of Residence on Young Adult Attitudes toward Healthy Eating Tegan Piggford; Maria Raciti; Debra Harker; Michael Harker Pages 33 – 49 Abstract \| References \| Full Text PDF \| Full Text HTML \| Request Permissions Related Articles	buy now
	International Survey on Advanced-Level Social Marketing Training Events Sameer Deshpande; François Lagarde Pages 50 – 66 Abstract \| References \| Full Text PDF \| Full Text HTML \| Request Permissions Related Articles	buy now
	Resistance to Influenza Vaccination: Psychographics, Audience Segments, and Potential Promotions to Increase Vaccination Robert John; Marshall K. Cheney Pages 67 – 90 Abstract \| References \| Full Text PDF \| Full Text HTML \| Request Permissions Related Articles	buy now
SPECIAL COMMENTARIES
	Adaptation and Adoption of the American Marketing Association (2007) Definition for Social Marketing Stephen Dann Pages 92 – 100 Abstract \| References \| Full Text PDF \| Full Text HTML \| Request Permissions Cited By \| Related Articles	buy now
	Further Thoughts on the 2007 AMA Definition of Marketing and Its Implications for Social Marketing Alan Andreasen; Nancy Lee; Michael Rothschild Pages 101 – 104 Abstract \| References \| Full Text PDF \| Full Text HTML \| Request Permissions Related Articles	buy now
NOTES FROM THE FIELD
	Marketing Policy Reform Bill Smith Pages 105 – 111 Abstract \| References \| Full Text PDF \| Full Text HTML \| Request Permissions Related Articles	buy now