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Journal of Health Communication International Perspectives, Volume 13 Issue 3 2008

(Still) 2nd ranked journal by Impact Factor in Communication
2008 Impact Factor of 2.057 (©2009 Thomson Reuters, 2008 Journal Citation Reports®)
ISSN: 1087-0415 (electronic) 1081-0730 (paper)
Publication Frequency: 8 issues per year
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EDITORIAL
Valuing Health with Values
Scott C. Ratzan
Pages 205 – 207
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ARTICLES
Formative Research to Develop a Mass Media Campaign to Increase Physical Activity and Nutrition in a Multiethnic State
Jay E. Maddock;  Alice Silbanuz; Bill Reger-Nash
Pages 208 – 215
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Experimental Pretesting of Public Health Campaigns: A Case Study
Jill Whittingham;  Robert A. C. Ruiter;  Filippo Zimbile; Gerjo Kok
Pages 216 – 229
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Randomized Trial on the 5 a Day, the Rio Grande Way Website, A Web-based Program to Improve Fruit and Vegetable Consumption in Rural Communities
David B. Buller;  W. Gill Woodall;  Donald E. Zimmerman;  Michael D. Slater;  Jerianne Heimendinger;  Emily Waters;  Joan M. Hines;  Randall Starling;  Barbara Hau;  Patricia Burris-Woodall;  Glenna Sue Davis;  Laura Saba; Gary R. Cutter
Pages 230 – 249
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The Contribution of Antismoking Advertising to Quitting: Intra- and Interpersonal Processes
Sally M. Dunlop;  Melanie Wakefield; Yoshihisa Kashima
Pages 250 – 266
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Adolescents' Responses to Peer Smoking Offers: The Role of Sensation Seeking and Self-esteem
Kathryn Greene; Smita C. Banerjee
Pages 267 – 286
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Health Literacy of HIV-positive Individuals Enrolled in an Outreach Intervention: Results of a Cross-Site Analysis
Mari-Lynn Drainoni;  Serena Rajabiun;  Maureen Rumptz;  Seth L. Welles;  Michael Relf;  Casey Rebholz;  Leah Holmes;  Angela Dyl;  Travis Lovejoy;  Debra Dekker; Alison Frye
Pages 287 – 302
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BOOK REVIEW
Corcoran N. (Ed.). (2007). Communicating Health: Strategies for Health Promotion
Thousand Oaks, CA: Sage, 240 pp. ISBN: 9781412924030 (paperback), $41.95. ISBN: 9781412924023 (hard cover) $115.00.

Seth M. Noar
Pages 303 – 305
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Erratum
Page 306
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