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About this Journal

ISSN: 1466-4445 (electronic) 1352-7266 (paper)

Publication Frequency: 5 issues per year

Subject: Marketing Communication;

Publisher: Routledge

Issue Purchase: US$341.00 - buy now buy now

Original Articles
	The Influence of Satisfaction, Perceived Reputation and Trust on a Consumer's Commitment to a Website Luis V. Casalo; Carlos Flavián; Miguel Guinalíu Pages 1 – 17 Abstract \| References \| Full Text PDF \| Full Text HTML \| Request Permissions Cited By \| Related Articles	buy now
	Is it Necessary to Adapt Advertising Appeals for National Audiences in Western Europe? Hans Hoeken; Marianne Starren; Catherine Nickerson; Rogier Crijns; Corine van den Brandt Pages 19 – 38 Abstract \| References \| Full Text PDF \| Full Text HTML \| Request Permissions Related Articles	buy now
	Non-Recognition of Print Advertising: Emotion Arousal and Gender Effects Thomas R. Baird; Russell G. Wahlers; Crystal K. Cooper Pages 39 – 57 Abstract \| References \| Full Text PDF \| Full Text HTML \| Request Permissions Related Articles	buy now
	Antecedents and Consequences of Skepticism toward Health Claims: An Empirical Investigation of Singaporean Consumers Soo-Jiuan Tan; Khai-Ling Tan Pages 59 – 82 Abstract \| References \| Full Text PDF \| Full Text HTML \| Request Permissions Related Articles	buy now
Book Reviews
	Book review Pages 83 – 84 Abstract \| Full Text PDF \| Full Text HTML \| Request Permissions Related Articles	buy now