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Social Marketing Quarterly, Volume 13 Issue 1 2007

Journal of the AED
ISSN: 1539-4093 (electronic) 1524-5004 (paper)
Publication Frequency: 4 issues per year
Publisher: Routledge
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APPLICATIONS
Applying Behavioral Theories to a Social Marketing Campaign
Jami L. Fraze;  Maria Rivera-Trudeau; Laura McElroy
Pages 2 – 14
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Stigmatizing Effects of Prosocial Alcohol and Tobacco E-Sponsorships
Shelly Rodgers; Jiyang Bae
Pages 15 – 30
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Quit and Win Contests: A Social Marketing Success Story
Anne M. Lavack;  Lisa Watson; Julie Markwart
Pages 31 – 52
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THEORY AND REVIEW
Reaffirming the Neutrality of the Social Marketing Tool Kit: Social Marketing as a Hammer, and Social Marketers as Hired Guns
Stephen Dann
Pages 54 – 62
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Resources
Social Marketing Resources
Kristina M. Dunlevy
Pages 63 – 70
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NOTES FROM THE FIELD
Time to Look Ahead
Bill Smith
Pages 71 – 73
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LETTER FROM THE EDITOR
Letter from the Editor
Gregory R. Niblett
Pages 74 – 77
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