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About this Journal

ISSN: 1466-4445 (electronic) 1352-7266 (paper)

Publication Frequency: 5 issues per year

Subject: Marketing Communication;

Publisher: Routledge

Issue Purchase: US$341.00 - buy now buy now

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	Client perceptions of advertising and advertising agencies: a China study Gerard Prendergast; Yi-Zheng Shi Pages 47 – 63 Abstract \| References \| Full Text PDF \| Request Permissions Cited By \| Related Articles	buy now
	An examination of measurement context effects in empirically based advertising research Russell N. Laczniak; R. Kenneth Teas Pages 65 – 87 Abstract \| References \| Full Text PDF \| Request Permissions Related Articles	buy now
	The USA's biggest marketing event keeps getting bigger: an in-depth look at Super Bowl advertising in the 1990s Chuck Tomkovick; Rama Yelkur; Lori Christians Pages 89 – 108 Abstract \| References \| Full Text PDF \| Request Permissions Cited By \| Related Articles	buy now
	Advertising complainants: who and where are they? Keith Crosier; B. Zafer Erdogan Pages 109 – 120 Abstract \| References \| Full Text PDF \| Request Permissions Cited By \| Related Articles	buy now