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About this Journal

ISSN: 1466-4445 (electronic) 1352-7266 (paper)

Publication Frequency: 5 issues per year

Subject: Marketing Communication;

Publisher: Routledge

Issue Purchase: US$341.00 - buy now buy now

Original Articles
	Using Commitments to Drive Consistency: Enhancing the Effectiveness of Cause-related Marketing Communications Rajiv Vaidyanathan; Praveen Aggarwal Pages 231 – 246 Abstract \| References \| Full Text PDF \| Full Text HTML \| Request Permissions Related Articles	buy now
	Maternal Communication Patterns, Advertising Attitudes and Mediation Behaviours in Urban India Jyotsna Mukherji Pages 247 – 262 Abstract \| References \| Full Text PDF \| Full Text HTML \| Request Permissions Cited By \| Related Articles	buy now
	Influence of Corporate Image on Brand Extensions: A Model Applied to the Service Sector Eva Martínez; José M. Pina Pages 263 – 281 Abstract \| References \| Full Text PDF \| Full Text HTML \| Request Permissions Cited By \| Related Articles	buy now
	The ‘Spanglification’ of Advertising Campaigns in Hispanic Media? A Comparison of Approaches in Spanish-only and Dual Language Magazines Michael Callow; C. Gibran Mcdonald Pages 283 – 295 Abstract \| References \| Full Text PDF \| Full Text HTML \| Request Permissions Cited By \| Related Articles	buy now
Case study
	A Communications Strategy for Kerbside Recycling Nicky Mee Pages 297 – 308 Abstract \| References \| Full Text PDF \| Full Text HTML \| Request Permissions Related Articles	buy now
Book review
	Principles of Advertising & IMC, 2nd edn. Tom Duncan Pages 309 – 310 Abstract \| Full Text PDF \| Full Text HTML \| Request Permissions Related Articles	buy now