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International Journal of Strategic Communication, Volume 3 Issue 2 2009

Institutionalization of Strategic Communication Theoretical Analysis and Empirical Evidence

ISSN: 1553-1198 (electronic) 1553-118X (paper)

Publication Frequency: 4 issues per year

Subjects: Communication Studies; Marketing Communication; Public Relations; Public Relations in Media;

Publisher: Routledge

Issue Purchase: US$88.00 - buy now buy now

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Editor's Introduction
	Institutionalizing Strategic Communication: Theoretical Analysis and Empirical Evidence Ansgar Zerfass Pages 69 – 71 Abstract \| References \| Full Text PDF \| Full Text HTML \| Request Permissions Related Articles	buy now
Articles
	Strategic Communication: An Institutional Perspective Swaran Sandhu Pages 72 – 92 Abstract \| References \| Full Text PDF \| Full Text HTML \| Request Permissions Related Articles	buy now
	Corporate Social Responsibility: Missed Opportunity for Institutionalizing Communication Practice? W. Timothy Coombs; Sherry J. Holladay Pages 93 – 101 Abstract \| References \| Full Text PDF \| Full Text HTML \| Request Permissions Related Articles	buy now
	Institutionalizing Crisis Communication in the Public Sector: An Explorative Study in Danish Municipalities Finn Frandsen; Winni Johansen Pages 102 – 115 Abstract \| References \| Full Text PDF \| Full Text HTML \| Request Permissions Related Articles	buy now
	Institutionalization and Evaluation of Corporate Communication in Italian Companies Emanuele Invernizzi; Stefania Romenti Pages 116 – 130 Abstract \| References \| Full Text PDF \| Full Text HTML \| Request Permissions Related Articles	buy now
	The Institutionalization of the Strategic Communication Function in the United States Jerry Swerling; Chaiti Sen Pages 131 – 146 Abstract \| References \| Full Text PDF \| Full Text HTML \| Request Permissions Related Articles	buy now
	Institutionalizing Strategic Communication in Europe – An Ideal Home or a Mad House? Evidence from a Survey in 37 Countries Ralph Tench; Piet Verhoeven; Ansgar Zerfass Pages 147 – 164 Abstract \| References \| Full Text PDF \| Full Text HTML \| Request Permissions Related Articles	buy now