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About this Journal

ISSN: 1466-4445 (electronic) 1352-7266 (paper)

Publication Frequency: 5 issues per year

Subject: Marketing Communication;

Publisher: Routledge

Issue Purchase: US$341.00 - buy now buy now

Article
	Children's understanding of television advertising: a qualitative approach Caroline Oates; Mark Blades; Barrie Gunter; Jacquie Don Pages 59 – 71 Abstract \| Full Text PDF \| Request Permissions Cited By \| Related Articles	buy now
	Brand attributes – ‘distribution outlets’ in the mind Jenni Romaniuk Pages 73 – 92 Abstract \| Full Text PDF \| Request Permissions Related Articles	buy now
	Towards effective advertising self-regulation in Australia: the seven components Debra Harker Pages 93 – 111 Abstract \| Full Text PDF \| Request Permissions Cited By \| Related Articles	buy now
	How do customers of a financial services institution judge its communications? Kym M. Madden; Chad Perry Pages 113 – 127 Abstract \| Full Text PDF \| Request Permissions Cited By \| Related Articles	buy now