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About this Journal

Increasing to 7 issues in 2010

ISSN: 1466-4488 (electronic) 0965-254X (paper)

Publication Frequency: 6 issues per year

Subject: Sales & Marketing Management;

Publisher: Routledge

Issue Purchase: US$431.48 - buy now buy now

Editorials
	Editorial – Marketing Strategy: a history of the next decade John M. Rudd; Robert Morgan Pages 161 – 164 Abstract \| Full Text PDF \| Request Permissions Cited By \| Related Articles	buy now
Paper
	Making customers pay: measuring and managing customer risk and returns Lynette Ryals Pages 165 – 175 Abstract \| Full Text PDF \| Request Permissions Cited By \| Related Articles	buy now
	Jazz and marketing planning Noel Dennis; Michael Macaulay Pages 177 – 185 Abstract \| Full Text PDF \| Request Permissions Related Articles	buy now
	Challenges in product adoption Jonathan H. Deacon; Michael Forrester; Suzanne Cole Pages 187 – 200 Abstract \| Full Text PDF \| Request Permissions Related Articles	buy now
	An examination of the consequences of market orientation in China Riliang Qu; Christine T. Ennew Pages 201 – 214 Abstract \| Full Text PDF \| Request Permissions Cited By \| Related Articles	buy now