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Social Marketing Quarterly
, Volume
11
Issue 1 2005
Journal of the AED
ISSN:
1539-4093 (electronic) 1524-5004 (paper)
Publication Frequency:
4 issues per year
Subject:
Business & Management
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Publisher:
Routledge
Issue Purchase: US$89.84 -
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Original Articles
COMPARING ADOLESCENT REACTIONS TO NATIONAL TOBACCO COUNTERMARKETING ADVERTISEMENTS USING WEB TV
Jeff Niederdeppe; James C. Hersey; Matthew C. Farrelly; M. Lyndon Haviland; Cheryl G. Healton
Pages 3 – 18
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PSYCHOGRAPHIC PROFILING OF FRUIT AND VEGETABLE CONSUMPTION: THE ROLE OF HEALTH ORIENTATION
Mohan J. Dutta-Bergman
Pages 19 – 35
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Miscellany
SOCIAL MARKETING RESOURCES
Compiled by Irene Pintado, Graduate Assistant
Pages 36 – 38
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LOOKING AHEAD
MEETINGS AND CONFERENCES ▪ POSITION ANNOUNCEMENTS
CONFERENCES OF INTEREST
Pages 39 – 42
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Miscellany
NOTES FROM THE FIELD
Bill Smith
Pages 43 – 46
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Editor's Note:
Pages 47 – 56
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