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Social Marketing Quarterly, Volume 8 Issue 4 2002

Journal of the AED
ISSN: 1539-4093 (electronic) 1524-5004 (paper)
Publication Frequency: 4 issues per year
Publisher: Routledge
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CHARTING THE COURSE FOR SOCIAL MARKETING TO PROMOTE DIET AND PHYSICAL ACTIVITY CONFERENCE PROCEEDINGS: INTRODUCTION AND OVERVIEW
Diana Cassady; Fred Fridinger
Pages 3 – 5
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EXPLICATING SOCIAL MARKETING: WHAT IS IT, AND WHAT ISN'T IT?
Edward W. Maibach
Pages 7 – 13
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IS SOCIAL MARKETING AN EFFECTIVE TOOL TO REDUCE HEALTH DISPARITIES?
Jerome D. Williams; Shiriki K. Kumanyika
Pages 14 – 31
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MARKETING DIET AND EXERCISE: LESSONS FROM MAMMON
Gerard Hastings
Pages 32 – 39
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THE "DOUBLEMINT" FACTOR: ISSUES AND CHALLENGES IN MARKETING NUTRITION AND PHYSICAL ACTIVITY BEHAVIORS IN ONE PROGRAM
Fred Fridinger; Susan Kirby
Pages 40 – 52
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USING SOCIAL MARKETING TO PROMOTE A HEALTHY DIET AND PHYSICAL ACTIVITY: THE NEED FOR TRAINING PUBLIC HEALTH PROFESSIONALS
Diana Cassady;  Jennifer Culp; Mitchell Watnik
Pages 53 – 62
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PROMOTING HEALTH & PREVENTING DISEASE: HOW WILL WE MEET THE CHALLENGE OF BEHAVIOR CHANGE?
S. Leonard Syme
Pages 64 – 66
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SOCIAL MARKETING AND ENVIRONMENT-BEHAVIOR RELATIONSHIPS: ALTERNATIVE MODELS FOR EXPLAINING AND CHANGING PHYSICAL ACTIVITY AND NUTRITION
John P. Elder
Pages 67 – 68
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FOOD ON THE RUN: USING SOCIAL MARKETING AND MEDIA ADVOCACY FOR SOCIAL CHANGE
Cyndi Guerra Walter; Peggy Agron
Pages 69 – 70
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SOCIAL MARKETING RESOURCES
Irene Pintado
Pages 71 – 74
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LOOKING AHEAD
Pages 75 – 77
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EDITOR'S NOTES
Jim Lindenberger
Pages 78 – 81
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