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About this Journal

ISSN: 1466-4445 (electronic) 1352-7266 (paper)

Publication Frequency: 5 issues per year

Subject: Marketing Communication;

Publisher: Routledge

Issue Purchase: US$341.00 - buy now buy now

	To have or not to have? Ethics and regulation of direct to consumer advertising of prescription medicines Janet Hoek; Philip Gendall Pages 71 – 85 Abstract \| References \| Full Text PDF \| Request Permissions Related Articles	buy now
	Internal marketing: a means for creating a sales or marketing orientation? The case of UK retail banks Ioanna Papasolomou-Doukakis Pages 87 – 100 Abstract \| References \| Full Text PDF \| Request Permissions Related Articles	buy now
	Product placement in US and New Zealand television soap operas: an exploratory study Simon J. Pervan; Brett A. S. Martin Pages 101 – 113 Abstract \| References \| Full Text PDF \| Request Permissions Cited By \| Related Articles	buy now
	Thinking and feeling on the World Wide Web: the impact of product type and time on World Wide Web advertising effectiveness Micael Dahlén Pages 115 – 125 Abstract \| References \| Full Text PDF \| Request Permissions Cited By \| Related Articles	buy now
	8th International Conference on Corpor@te and M@rketing Communications (CMC) Pages 127 – 132 Abstract \| Full Text PDF \| Request Permissions Related Articles	buy now