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Cyber Solutions to Remote Problems? Online Trading in British Overseas Territories - A Review and Research Agenda 

Authors: Dr John Byrom a; Dominic Medway a
Affiliation:   a Retail Management Subject Group, Manchester Metropolitan University Business School, Manchester, England
DOI: 10.1080/0959396032000154301
Publication Frequency: 5 issues per year
Published in: journal The International Review of Retail, Distribution and Consumer Research, Volume 14, Issue 1 January 2004 , pages 71 - 82
Number of References: 35
Formats available: HTML (English) : PDF (English)
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Abstract

Online retailing has the potential to offer remote areas a wider marketplace for their retail products and also a concomitant increase in income. Drawing on secondary Internet-based research, this paper considers the fortunes and future of online retailing in a number of the remote British Overseas Territories. It will become apparent that Internet retailing is an important strategic option for retailers in such isolated locations, but greater attention needs to be paid to issues surrounding operations and logistics, payment systems and merchandising. It is also seen how, despite its apparent 'placelessness', the Internet and associated online selling cannot escape the realities of space and distance.
Keywords: Online retailing; British overseas territories; remoteness
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