Advancing the Role of Participatory Communication in the Diffusion of Cancer Screening among Hispanics
Authors:
Amelie G. Ramirez;
Roberto Villarreal;
Alfred Mcalister;
Kipling J. Gallion;
Lucina Suarez; Paula Gomez
DOI:
10.1080/108107399127075
Publication Frequency:
8 issues per year
Subject:
Communication Studies;
Formats available:
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(English)
View Article:
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Abstract
Based on previously demonstrated methods, a cancer prevention program combining media and interpersonal communication was conducted in a Texas border city (Brownsville) in 1995-1996. To evaluate the program a quasi-experimental panel design study followed 107 women in a program site and 105 women in a comparison site from 1994 to 1996. Women in the program site reported an increase in levels of Pap screening adherence.
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