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Advancing the Role of Participatory Communication in the Diffusion of Cancer Screening among Hispanics 

Authors: Amelie G. Ramirez;  Roberto Villarreal;  Alfred Mcalister;  Kipling J. Gallion;  Lucina Suarez; Paula Gomez
DOI: 10.1080/108107399127075
Publication Frequency: 8 issues per year
Published in: journal Journal of Health Communication, Volume 4, Issue 1 March 1999 , pages 31 - 36
Formats available: PDF (English)
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Abstract

Based on previously demonstrated methods, a cancer prevention program combining media and interpersonal communication was conducted in a Texas border city (Brownsville) in 1995-1996. To evaluate the program a quasi-experimental panel design study followed 107 women in a program site and 105 women in a comparison site from 1994 to 1996. Women in the program site reported an increase in levels of Pap screening adherence.
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