The experience of the Seoul Olympics in 1988 has led major games boosters to boldly assert their liberalising potential, especially in the context of the Beijing Games of 2008. This paper examines whether in the post-Cold War and post-9/11 eras, there is a sound basis for such arguments. It begins by re-examining the lessons of the Seoul Olympics to clarify the Games' contribution to the democratisation of Korea, as catalyst though not cause. It then assesses the applicability of the lessons of Seoul to Beijing given the different contexts of their 'Olympic journeys'. Finally, based on this comparison it considers the ways in which the 2008 Games may affect prospects for human rights improvements and political liberalisation in the People's Republic of China. While the outcomes of this process are likely to be quite different from the western-style liberal democratisation that occurred in South Korea, the process of engagement between 21st Century China and 21st Century Olympism holds the possibility of stimulating a fruitful, dialogic, and progressive exchange on rights issues.