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Social networks and Internet connectivity effects 

Author: Caroline Haythornthwaite - Caroline Haythornthwaite (Associate Professor, Graduate School of Library and Information Science, University of Illinois at Urbana-Champaign) examines how the Internet and computer media support work and social interactions among members of online learning and work communities. Studies include examination of communication and community among online learners and of distributed knowledge processes. Major publications include: The Internet in Everyday Life (edited with Barry Wellman, Blackwell, 2002) and Learning, Culture and Community in Online Education: Research and Practice (edited with Michelle M. Kazmer, Peter Lang, 2004)a
Affiliation:   a Graduate School of Library and Information Science, University of Illinois at Urbana Champaign, Champaign, tIL, USA
DOI: 10.1080/13691180500146185
Publication Frequency: 8 issues per year
Published in: journal Information, Communication & Society, Volume 8, Issue 2 June 2005 , pages 125 - 147
Formats available: HTML (English) : PDF (English)
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Abstract

This paper explores the impact of communication media and the Internet on connectivity between people. Results from a series of social network studies of media use are used as background for exploration of these impacts. These studies explored the use of all available media among members of an academic research group and among distance learners. Asking about media use as well as about the strength of the tie between communicating pairs revealed that those more strongly tied used more media to communicate than weak ties, and that media use within groups conformed to a unidimensional scale, showing a configuration of different tiers of media use supporting social networks of different ties strengths. These results lead to a number of implications regarding media and Internet connectivity, including: how media use can be added to characteristics of social network ties; how introducing a medium can create latent tie connectivity among group members that provides the technical means for activating weak ties, and also how a change in a medium can disrupt existing weak tie networks; how the tiers of media use also suggest that certain media support different kinds of information flow; and the importance of organization-level decisions about what media to provide and promote. The paper concludes with a discussion of implications for Internet effects.
Keywords: social networks; computer-mediated communication; latent ties; strong ties; weak ties; communication theory; Internet
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