Electronic commerce over the Internet may be either complementary to traditional business or represent a whole new line of the new features of the Internet, critical questions to be answered include:

♦ what are the emerging business models; and related to this

♦ which strategic marketing approaches are applied, or emerging.

This article addresses the first question above by providing a framework for the classification of Internet electronic commerce business models. This framework has been developed on the basis of current commercial Internet business and experimental work in European R&D programmes.