In this paper, taken from a presentation given to the Women In Development Europe (WIDE) Conference 2005, I consider the situation in Pakistan, within the general context of South Asia as a whole, and focus on the questions that confront feminists today. These questions, I believe, may be relevant to women activists not only in the South but also elsewhere. I discuss the activities of feminists who are engaging in advocacy for gender equality in Pakistan. This is an uphill task, but it has nevertheless resulted in some achievements. Not least of these is Pakistani women's success in bringing women's rights to the attention of both policy makers and the general public.