Throughout South Asia, gender-based violence against women continues to act as an impediment to the realisation of gender equality and women's rights. The 'We Can' campaign is a coalition of over 600 organisations from Bangladesh, Sri Lanka, India, Nepal, and Pakistan, working together to challenge and change entrenched attitudes that support and justify violence against women at the individual, community, and society levels. Of the campaign's activities, the most significant is the mobilisation of five million 'Change Makers', ordinary women and men prepared to speak up and take action against violence in their communities.