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Crossing Over: Hybridity and Hegemony in the Popular Media *  

Author: Helene A. Shugart - Helene A. Shugart is Associate Professor in the Department of Communication at University of Utah
DOI: 10.1080/14791420701296505
Publication Frequency: 4 issues per year
Published in: journal Communication and Critical/Cultural Studies, Volume 4, Issue 2 June 2007 , pages 115 - 141
Formats available: HTML (English) : PDF (English)
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Abstract

In this essay, I assess how the threat of “hybridity,” as represented in the mediated construction of Jennifer Lopez, is negotiated and contained in the context of contemporary popular culture. I argue that, in this case, hybridity is shored up against a narrative of authentic “otherness,” secured via a particularly gendered and sexualized discourse of excess, in ways that implicitly address a crisis of racial/ethnic integrity and ultimately serve to preserve whiteness. This case study of the contemporary cultural management of hybridity provides meaningful insight as to the continence of whiteness in a (post)modern age as well as to how its borders are marshaled and maintained in the face of attendant challenges.
* A version of this essay was presented at the 2003 annual conference of the National Communication Association, in Miami Beach, Florida.
Keywords: Hybridity; Whiteness; Excess; Popular Culture
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