The challenge posed to foreign language (FL) education by globalization and by the multilingual multicultural speech communities it has spawned is showcased by the current crisis in the teaching of German at American colleges and universities. It is not clear why American learners of German should be learning German: for business purposes, for general education, for humanistic enrichment, or for cross-cultural communication? The debate currently going on in Germany around the concept of education or Bildung is a lens through which to understand the debates going on in American German departments and the general crisis of FL education in this country. Rather than prepare students to communicate with members of idealized homogeneous monolingual speech communities, we should frame FL education as an education in reflexivity on the indexical, subjective and historical dimensions of discourse at all levels of the curriculum.