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Chain Versus Independent Television Station Ownership: Toward an Investment Model of Commitment to Local News Quality 

Authors: David K. Scott - David K. Scott (Ph.D., University of Oklahoma, 1994) is a Professor of Communication Studies at Northeastern State University (Tahlequah, OK);  Robert H. Gobetz - Robert H. Gobetz (Ph.D., University of Oklahoma, 1992) is an Associate Professor of Communication at the University of Indianapolis (Indianapolis, IN); Mike Chanslor - Mike Chanslor (Ph.D., University of Oklahoma, 1995) is an Associate Professor of Communication Studies at Northeastern State University (Tahlequah, OK).
DOI: 10.1080/10510970701648624
Publication Frequency: 5 issues per year
Published in: journal Communication Studies, Volume 59, Issue 1 January 2008 , pages 84 - 98
Formats available: HTML (English) : PDF (English)
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Abstract

Using empirical measures, a pilot test of an investment model of commitment to television news quality yielded statistically significant results supporting four hypothesized relationships between types of broadcast station ownership. The findings indicate that the news department operated by a small media group produced more local news, more locally produced video, more use of on-air reporters, and fewer news promotions than the larger chain-based broadcast groups investigated, suggesting a deeper commitment to local news quality. The results support the policy position that stricter ownership limits would enhance the quality of local television news.
Keywords: Commitment to News Quality; Localism; Media Ownership Characteristics
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