The coast of Emilia-Romagna is a favourite destination for the seasonal movement of Senegalese street-sellers. It is no coincidence that Rimini hosted one of the first racist demonstrations of shopkeepers in 1989. The situation has worsened over time. In fact, the local public discourse on immigration never developed autonomously but has always been connected to the discourse expressing the main concern of the town: irregular trade. Yet discourses do not work alone and are linked also to social relations and to economic trends such as the restructuring of the local retailing economy and the tourist sector. This article therefore shows how racism in Rimini is the fluid product of, first, the overlapping of discourses about differing social phenomena which shape the dominant discourse on immigration; and, secondly, the identification with this dominant discourse that has emerged from everyday social relations and institutional practices. The latter part of the article presents elements of the counter-discourse, based on observations and conversations carried out with Senegalese immigrants in a summer camp outside Rimini. Finally, a proposal by the mayor of Rimini to exclude non-resident immigrants coming from outside the province is analysed as an example of the criminalization of immigrants through the application of a 'sedentarist metaphysic'.