America's image in the world today is not all that it should be. Blame for this is most often assigned to President George W. Bush, but greater responsibility rests with deeper changes in the international system: the resentment (and fear) caused by the preponderance of American power, the loosening of alliances after the demise of the Soviet Union, a fundamental rethinking of the laws of war and peace in an age of terror, the co-branding of the United States with the forces of modernity and globalisation, and a demographic change that has sidelined the post-Second World War generation with their historical memories of American bravery and generosity. The next US president can start to restore America's image by setting a new tone, adroitly managing the US presence in the Persian Gulf and adopting new policies on climate change, immigration, world trade, and Guantanamo Bay. Even so, resurrecting America's image will be a slow, long-term process.