Electronic journals are at risk. Many of them won't survive the vagaries of business bankruptcies and mergers, technological obsolescence, or failure. Their survival requires overcoming technical hurdles-and understanding what must be put in place to insure that dynamic elements and structures will be preserved along with the more static (and better understood) elements we continue to call “articles” today. We introduce examples to think about how electronic scholarship currently challenges our well-engrained approaches to long-term archiving and preservation. We argue that e-journals are dynamic collections of dynamic entities-Web sites in their own right. Archiving “articles” alone, however necessary, hardly does justice to innovative Web scholarship.