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Journal of Business-to-Business Marketing Part III: JBBM Book Reviews 

DOI: 10.1080/10517120802484353
Publication Frequency: 4 issues per year
Published in: journal Journal of Business To Business Marketing, Volume 16, Issue 1 & 2 January 2009 , pages 161 - 191
Formats available: HTML (English) : PDF (English)
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Abstract

A total of 143 books were reviewed over the period 1993-2008 in the Book Review section of the Journal of Business-to-Business Marketing. The books encompassed a broad array of topics, including the basic marketing mix elements of business-to-business marketing, purchasing, buyer-seller relationships, global marketing, Internet and e-commerce, organization studies, research methodology, strategy and general management, and education. During this period, five review essays provided thematic and comparative evaluations of a set of books.

This cumulative index is divided into two sections. The first provides a subject listing of books reviewed and the second is a chronological listing. All book reviews are located at the end of each issue of the journal.
Keywords: business marketing; business-to-business marketing; industrial marketing; book reviews; review essays
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