Journal of Business-to-Business Marketing Part III: JBBM Book Reviews
DOI:
10.1080/10517120802484353
Publication Frequency:
4 issues per year
Published in:
Journal of Business To Business Marketing,
Volume
16,
Issue
1 &
2
January
2009
, pages 161
- 191
Subjects:
Business & Corporate Strategy;
Direct Marketing;
Management & Management Techniques;
Organizational Analysis;
Organizational Theory & Behaviour;
Sales & Marketing;
Sales & Marketing Management;
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(English)
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Abstract
A total of 143 books were reviewed over the period 1993-2008 in the Book Review section of the Journal of Business-to-Business Marketing. The books encompassed a broad array of topics, including the basic marketing mix elements of business-to-business marketing, purchasing, buyer-seller relationships, global marketing, Internet and e-commerce, organization studies, research methodology, strategy and general management, and education. During this period, five review essays provided thematic and comparative evaluations of a set of books.
This cumulative index is divided into two sections. The first provides a subject listing of books reviewed and the second is a chronological listing. All book reviews are located at the end of each issue of the journal. |
| Keywords: business marketing; business-to-business marketing; industrial marketing; book reviews; review essays |

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