As is the case in many university libraries, Albertsons Library at Boise State University, has hired many new librarians to replace retiring librarians. These newer librarians, typically with less than 3 years' academic library experience, are actively engaged in meeting the opportunities and challenges of subject liaison responsibilities using innovative Web-based tools. This article addresses liaison experiences with faculty-directed blogs, personalized faculty research pages, a wiki-based liaison manual, and the use of LibraryThing as a collection development tool. An overview of these efforts confirms that new technologies are only as good as the face-to-face communication and the follow-up that accompany their implementation. Much of the content in this article was presented at the 2007 and 2008 Acquisitions Institute conferences at Timberline Lodge at Mt. Hood, Oregon.