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NEWSROOM INTEGRATION IN AUSTRIA, SPAIN AND GERMANY 

Models of media convergence 

Authors: Joseacute A. Garciacutea Avileacutes a;  Klaus Meier b;  Andy Kaltenbrunner c;  Miguel Carvajal a; Daniela Kraus c
Affiliations:   a Universidad Miguel Hernaacutendez, Ed. Torreblanca, Avda de la Universidad, Spain
b Hochschule Darmstadt, Campus Dieburg, Dieburg, Germany
c Medienhaus Wien, Wien, Austria
DOI: 10.1080/17512780902798638
Publication Frequency: 4 issues per year
Published in: journal Journalism Practice, Volume 3, Issue 3 August 2009 , pages 285 - 303
First Published: August 2009
Subject: Journalism;
Formats available: HTML (English) : PDF (English)
Article Requests: Order Reprints : Request Permissions


Abstract

Convergence is reshaping the landscape of journalism in a variety of ways. This comparative study was targeted on integrated newsrooms, which combine at least two platforms: print and online, in some cases also television and radio. Research was conducted in six media companies which are undergoing some degree of newsroom convergence in Austria, Spain and Germany. Descriptors for different levels of cross-media production and the process of convergence were established—avoiding technological determinism and the typical mindset in the industry that regards full integration as the necessary final step of any convergence project. As a result of the transnational comparison of six case studies, a convergence matrix for analysis and comparison of integrated newsrooms was outlined. The matrix is related to four essential areas of development in a media convergence process: project scope, newsroom management, journalistic practices, work organization. Based on this matrix, three models of newsroom convergence were drawn: full integration, cross-media and co-ordination of isolated platforms.
Keywords: European media; journalism; media convergence; multimedia; newsroom integration
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