International retirement migration has become an increasing phenomenon in the Mediterranean region of Alicante, Spain. Through an interdisciplinary approach, relationships between the migration process, landscape change and environmental impacts are examined. Lifestyle-related perceptions and demands of UK retirees are studied as a major driving force of urbanisation. The extent and quality of the process is assessed by statistical and land use data analysis. Results reveal a distinctive spatial pattern of in-migration and the emergence of an archetypical landscape, consisting of a mosaic of remaining natural and urbanised landscape along the Mediterranean coast. The paper discusses the necessity of retirees' integration into sustainable planning and decision making.