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Internal stakeholder views of a market orientation strategy: implications for implementation
Authors:
Francine K. Schlosser a;
Rod B. Mcnaughton b
| Affiliations: | a Management and Labour Studies, University of Windsor, Windsor, Ontario N9B 3P4, Canada |
| b University of Waterloo, Waterloo, Ontario, Canada |
DOI:
10.1080/09652540701320944
Publication Frequency:
6 issues per year
Subject:
Sales & Marketing Management;
Formats available:
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(English)
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(English)
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