We generalize the construction of the multifractal random walk (MRW) due to Bacry et al (Bacry E, Delour J and Muzy J-F 2001 Modelling financial time series using multifractal random walks Physica A 299 84) to take into account the asymmetric character of financial returns. We show how one can include in this class of models the observed correlation between past returns and future volatilities, in such a way that the scale invariance properties of the MRW are preserved. We compute the leading behaviour of q-moments of the process, which behave as power laws of the time lag with an exponent ζ_q=p-2p(p-1)λ² for even q=2p, as in the symmetric MRW, and as ζ_q=p + 1-2p²λ²- (q=2p + 1), where λ and are parameters. We show that this extended model reproduces the 'HARCH' effect or 'causal cascade' reported by some authors. We illustrate the usefulness of this 'skewed' MRW by computing the resulting shape of the volatility smiles generated by such a process, which we compare with approximate cumulant expansion formulae for the implied volatility. A large variety of smile surfaces can be reproduced.