An Experimental Comparison of a Traditional English Clock Auction anda Web-Based Auction in a Multiple Unit Environment
Authors:
Minna H
k
mies a;
Jeffrey E. Teich b;
Hannele Wallenius c;
Jyrki Wallenius d
k
mies a;
Jeffrey E. Teich b;
Hannele Wallenius c;
Jyrki Wallenius d
| Affiliations: | a The Helsinki School of Economics, |
| b The Rotterdam School of Management, Erasmus University, The Netherlands | |
| c The Helsinki University of Technology, | |
| d The International Center, Helsinki |
DOI:
10.1080/1019678032000092228
Publication Frequency:
4 issues per year
Subject:
E-business & E-commerce;
Formats available:
PDF
(English)
The circumstances under which this title is published have changed:
Reason for change: Change of Publisher
Now published by: Springer
Date of change: 2009
View Article:
View Article (PDF)
Abstract
Over recent years, online auctions have become increasingly popular. Fouryears ago we developed an online auction system, where bidders were allowedto bid for multiple units of a good. In this paper we experimentally comparethe performance of the English clock auction against our web-basedauction using traditional economists' criteria. The English clock auction,implemented offline, is an open-cry, uniform price auction, where biddersrespond to prices by indicating desired quantity. In contrast, our web-basedauction allows (but does not initiate) someprice discrimination. The bids are two-dimensional, consisting of priceand quantity combinations. In our experiments the two auction mechanisms,one implemented offline, the other online, were found to be (equally)highly efficient and generated approximately an equal amount of revenue forthe seller/buyer. The logical next step is to replicate the comparisonin field circumstances. It remains to be seen, but one can argue that manyof the advantages of web-based systems do not show in laboratory circumstances.We would also like to raise the question, whether the traditional economistscriteria, such as allocative efficiency and short-run revenue, thoughimportant, are sufficient to discriminate among traditional and web-basedauction mechanisms.
|
| Keywords: online auctions; multi-unit auctions; experimental economics; mechanism design |

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