There has been much discussion of Silicon Valley, the area south of San Francisco that is home to many high-technology firms. This article explores the cultural discourse of Silicon Valley, paying particular attention to the newly-opened Tech Museum of Innovation in San Jose and the strategies of commemoration, identity construction, and exhibition it uses to mirror, focus, and construct a Silicon Valley culture. The Tech Museum successfully captures the dominant ideological elements of Silicon Valley, combining celebration of technology with a fascination with what the museum s literature refers to as the gizmos and gadgets produced by Valley companies. The Tech serves as a material focal point for Valley culture, but fails to provide a coherent direction or message for it.