Optimal Designs for 2k Choice Experiments
Authors:
Leonie Burgess a;
Deborah J. Street a
| Affiliation: | a Department of Mathematical Sciences, University of Technology Sydney, NSW, Australia |
DOI:
10.1081/STA-120024475
Publication Frequency:
20 issues per year
Published in:
Communications in Statistics - Theory and Methods,
Volume
32,
Issue
11
January
2003
, pages 2185
- 2206
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Abstract
In this article we establish the choice sets in the D-optimal design for a choice experiment for testing main effects and for testing main effects and two-factor interactions, when there are k attributes, each with two levels, for choice set size m. We also give a method to construct optimal and near-optimal designs with small numbers of choice sets.
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| Keywords: Paired comparisons; Multiple comparisons; Bradley- Terry model; Multinomial logit model; Fractional factorial designs; Orthogonal main effect plans |
| view references (13) : view citations |

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