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Optimal Designs for 2k Choice Experiments 

Authors: Leonie Burgess a; Deborah J. Street a
Affiliation:   a Department of Mathematical Sciences, University of Technology Sydney, NSW, Australia
DOI: 10.1081/STA-120024475
Publication Frequency: 20 issues per year
Published in: journal Communications in Statistics - Theory and Methods, Volume 32, Issue 11 January 2003 , pages 2185 - 2206
Formats available: HTML (English) : PDF (English)
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Abstract

In this article we establish the choice sets in the D-optimal design for a choice experiment for testing main effects and for testing main effects and two-factor interactions, when there are k attributes, each with two levels, for choice set size m. We also give a method to construct optimal and near-optimal designs with small numbers of choice sets.
Keywords: Paired comparisons; Multiple comparisons; Bradley- Terry model; Multinomial logit model; Fractional factorial designs; Orthogonal main effect plans
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