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How to Enter a Cause-Related Partnership and Keep Your Halo on Straight: Some Dos and Don'ts 1  

Author: Richard Earle
DOI: 10.1080/15245000500414506
Publication Frequency: 4 issues per year
Published in: journal Social Marketing Quarterly, Volume 11, Issue 3 & 4 October 2005 , pages 104 - 109
Formats available: HTML (English) : PDF (English)
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Abstract

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1 *This list of recommendations has been compiled in part from The Art of Cause Marketing: How to Use Advertising to Change Personal Behavior and Public Policy, (paper back edition) by Richard Earle. (2002). Chicago: McGraw-Hill.
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