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Mental Models of Text and Film: a multidimensional scaling analysis 

Authors: Jack A. Rowell a; Peter d. Moss a
Affiliation:   a Department of Education, University of Adelaide, South Australia
DOI: 10.1080/0144341860060403
Publication Frequency: 7 issues per year
Published in: journal Educational Psychology, Volume 6, Issue 4 1986 , pages 321 - 333
Formats available: PDF (English)
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Abstract

Following a brief review of research using multidimensional scaling as a measure of literary perception, it is proposed that the technique provides one possible route to an illumination of Bransford & Johnson's (1973) idea that when people understand a text they create a model within which events described in the text might reasonably occur. Two hypotheses are proposed and tested. First, that models are constructed, in memory, of the inter-relationships and cross-relationships of character attributions made in accordance with those themes understood in reading a piece of work of novel length. Secondly, that similar models are constructed from viewing a feature length film. Orwell's (1945) Animal Farm, the book and the film (Halas & Bachelor, 1955), were selected as content because of their known distinctive structures. Results support both hypotheses. They also support the earlier work of Bisanz (Bisanz, La Porte, Vesonder & Voss, 1978) concerning the validity of multidimensional scaling for representing mental organisations of the thematic structure of short stories, extending their results to the reading and viewing, respectively, of a novel length book and film. Two related issues concerning the possible effects of medium of communication on modelling and the educational implications of modelling are discussed.
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