Advertising and Promotion of Prescription and Over-the-Counter Drug Products
Author:
Wayne L. Pines a
| Affiliation: | a Pharmaceutical Consultant, Washington, D.C., U.S.A. |
DOI:
10.1081/E-EPT-100001911
Published in:
Encyclopedia of Pharmaceutical Technology
Published on:
02 October 2006
Subject:
Pharmaceutical Technology;
Formats available:
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(English)
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