The scaling properties of two alternative fractal models recently proposed to characterize the dynamics of stock market prices are compared. The former is the Multifractal Model of Asset Return (MMAR) introduced in 1997 by Mandelbrot, Calvet and Fisher in three companion papers. The latter is the multifractional Brownian motion (mBm), defined in 1995 by Pltier and Lvy Vhel as an extension of the very well-known fractional Brownian motion (fBm).

We argue that, when fitted on financial time series, the partition function as well as the scaling function of the mBm, i.e. of a generally non-multifractal process, behave as those of a genuine multifractal process. The analysis, which concerns the daily closing prices of eight major stock indexes, suggests to evaluate prudently the recent findings about the multifractal behaviour in finance and economics.