Exploring the Perceived Believability of DTC Advertising in the US

Authors: Joann L. Atkin ^a; Richard F. Beltramini ^b (Show Biographies)

Affiliations:	^a Western Michigan University, Haworth College of Business, Department of Marketing, Kalamazoo, MI
	^b School of Business Administration, Wayne State University, Detroit, MI

DOI: 10.1080/13527260701250695

Publication Frequency: 5 issues per year

Published in: journal

Journal of Marketing Communications, Volume 13, Issue 3 September 2007 , pages 169 - 180

Subject: Marketing Communication;

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DOI	http://dx.doi.org/10.1080/13527260701250695

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