This article responds to 'Let marketers reclaim corporate strategy' by Mattsson, Ramaseshan and Carson (JSM, June 2006). Whilst accepting a number of points the authors make, particularly in relation to the current state of strategy scholarship, the view in this article is that corporate strategy is more than marketing alone. Although marketing must be the principal channel of market knowledge this must be combined with and balanced by knowledge provided by the other business functions of the organization. Thus a transcendent organizational view emerges which, it is suggested, is the true basis for corporate strategy.