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EDITORIAL 

Authors: Nigel F. Piercy a; Carolyn A. Strong b
Affiliations:   a University of Warwick,
b University of Bath,
DOI: 10.1080/09652540701649854
Publication Frequency: 6 issues per year
Published in: journal Journal of Strategic Marketing, Volume 15, Issue 4 September 2007 , pages 267 - 268
Formats available: HTML (English) : PDF (English)
Article Requests: Order Reprints : Request Permissions


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