Internal stakeholder views of a market orientation strategy: implications for implementation

Authors: Francine K. Schlosser ^a; Rod B. Mcnaughton ^b

Affiliations:	^a Management and Labour Studies, University of Windsor, Windsor, Ontario N9B 3P4, Canada
	^b University of Waterloo, Waterloo, Ontario, Canada

DOI: 10.1080/09652540701320944

Publication Frequency: 6 issues per year

Published in: journal

Journal of Strategic Marketing, Volume 15, Issue 4 September 2007 , pages 307 - 325

Subject: Sales & Marketing Management;

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DOI	http://dx.doi.org/10.1080/09652540701320944

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