Internal stakeholder views of a market orientation strategy: implications for implementation 

Authors: Francine K. Schlosser ^a; Rod B. Mcnaughton ^b

Affiliations:	a Management and Labour Studies, University of Windsor, Windsor, Ontario N9B 3P4, Canada
	b University of Waterloo, Waterloo, Ontario, Canada

DOI: 10.1080/09652540701320944

Publication Frequency: 6 issues per year

Published in: Journal of Strategic Marketing, Volume 15, Issue 4 September 2007 , pages 307 - 325

Subject: Sales & Marketing Management;

Formats available: HTML (English) : PDF (English)

Article Requests: Order Reprints : Request Permissions

• Sign In
• Online Sample

Recommending 'Internal stakeholder views of a market orientation strategy: implications for implementation'

This service is temporarily unavailable.

Please copy the URL in your address bar and email it direct to your colleague or librarian to recommend this resource.