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The Effect of Qualifying Language on Perceptions of Drug Appeal, Drug Experience, and Estimates of Side-Effect Incidence in DTC Advertising
Author:
Joel Davis a
| Affiliation: | a School of Journalism & Media Studies, San Diego State University, San Diego, California, USA |
DOI:
10.1080/10810730701615164
Publication Frequency:
8 issues per year
Subject:
Communication Studies;
Formats available:
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| Open URL Style | http://www.informaworld.com/openurl?genre=article&issn=1081-0730&volume=12&issue=7&spage=607 |
| DOI | http://dx.doi.org/10.1080/10810730701615164 |
Issue Link
To link directly to Journal of Health Communication, Volume 12 No. 7:
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| Open URL Style | http://www.informaworld.com/openurl?genre=journal&issn=1081-0730 |
| Paper ISSN | http://www.informaworld.com/1081-0730 |
| Electronic ISSN | http://www.informaworld.com/1087-0415 |
