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The Effect of Qualifying Language on Perceptions of Drug Appeal, Drug Experience, and Estimates of Side-Effect Incidence in DTC Advertising
Author:
Joel Davis a
| Affiliation: | a School of Journalism & Media Studies, San Diego State University, San Diego, California, USA |
DOI:
10.1080/10810730701615164
Publication Frequency:
8 issues per year
Subject:
Communication Studies;
Formats available:
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(English)
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(English)
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